We've all been trying to understand the community of Twitter. I know a lot of people from the general community (not agencies) that are still not seeing the benefits of Twitter conversations. Businesses are talking about Twitter just because Twitter is a buzz word. Still, the problem of simple and clear understanding of the "Twitter beast" remains.
We are not suggesting that this is THE solution to all "Twitter for Business" problems but it's a step in the right direction of understanding the role Twitter plays.