This is undoubtedly old hat to most of you, but it's a discussion I have several times a month with current and prospective clients.

During a discussion, we invariably end up talking about the need to promote a website to the major search engines. Acronyms like SEO and PPC start cropping up, and these often require a cursory explanation. As such, this post is designed to provide a primer on the effort vs. results of each of these types of online marketing tactics.