Last Thursday, November 19th, 2009, Apis Design ran its first client session. This time we focused on the monitoring aspects of Social Media Marketing. We gave the participants a basic introduction to the concept of Social Media as it relates to businesses as well as identified the main things to pay attention to. A major part of the presentation was a review of the LAR Model of social media for businesses (Listen, Analyze, Respond).

Here's a presentation that quickly goes over the main concepts discussed at the event.

As a result of this presentation we had a great opportunity to talk to some of our existing clients and address some of their concerns regarding the use of social media in their organizations. We will definitely continue running sessions like this one throughout the following months.

To learn more about upcoming sessions feel free to give us a call at (403) 210.3669. Find out more about the LAR Model and let us know if you would like us to help you create a monitoring process for your company.