In today’s Calgary Herald, an article appeared concerning a speech given at the Global Business Forum in Banff on Septermber 17. Richard Edelman, head of Edelman Public Relations, explains that there is currently an ‘insufficient understanding’ of issues surrounding oil and gas projects and their environmental impact. He states that the critics are the ones who are defining the companies involved through social media.
Edelman urges companies that now is the time act, “otherwise the impression will be frozen in time.” He goes on to state that the use of social media is critical for companies to reach younger audiences. A culture of transparency is building, so it’s up to the companies themselves to start participating in the conversations.
Here’s hoping that some of these oil and gas companies start contacting us so we can help them get started.
The oilpatch has already embraced twitter.
For example, you can track the latest news on the global oil and business by following @oil_and_gas on Twitter.
@oil_and_gas already has over 500 Twitter followers from the global oil business.
Comment by @oil_and_gas — September 21, 2009 @ 11:05 am
Awesome! Thanks @oil_and_gas! Now following!
Comment by admin — September 21, 2009 @ 2:26 pm