In today’s Calgary Herald, an article appeared concerning a speech given at the Global Business Forum in Banff on Septermber 17. Richard Edelman, head of Edelman Public Relations, explains that there is currently an ‘insufficient understanding’ of issues surrounding oil and gas projects and their environmental impact. He states that the critics are the ones who are defining the companies involved through social media.
Edelman urges companies that now is the time act, “otherwise the impression will be frozen in time.” He goes on to state that the use of social media is critical for companies to reach younger audiences. A culture of transparency is building, so it’s up to the companies themselves to start participating in the conversations.
Here’s hoping that some of these oil and gas companies start contacting us so we can help them get started.
