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	<title>The Buzz, blog by Apis Design&#187; software Archives  by Apis Design</title>
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		<title>Digital Alberta&#8217;s &#8220;Basement to Boardroom&#8221; with Patrick Lor, event in review</title>
		<link>http://www.apis.ca/blog/technology-industry/digital-alberta-basement-boardroom-patrick-lor-event-review/</link>
		<comments>http://www.apis.ca/blog/technology-industry/digital-alberta-basement-boardroom-patrick-lor-event-review/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 17:05:19 +0000</pubDate>
		<dc:creator>Alex Zagoumenov</dc:creator>
				<category><![CDATA[Technology industry]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[technology]]></category>

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		<description><![CDATA[It was another successful &#8220;Basement to Boardroom&#8221; event by Digital Alberta in Calgary. This time it was Patrick Lor, co-founder of iStockPhoto and president of Fotolia.com.
The atmosphere of Seven Restolounge was awesome as always. Room was filled with over 50 people, mostly entrepreneurs. After a short intro by Rene and Larry, Patrick started with &#8220;a [...]]]></description>
			<content:encoded><![CDATA[<p>It was another successful &#8220;Basement to Boardroom&#8221; event by <a href="http://digitalalberta.com/" target="_blank">Digital Alberta</a> in Calgary. This time it was Patrick Lor, co-founder of <a href="http://www.istockphoto.com/index.php" target="_blank">iStockPhoto </a>and president of <a href="http://www.fotolia.com/" target="_blank">Fotolia.com</a>.</p>
<p>The atmosphere of <a href="http://www.sevencalgary.ca/" target="_blank">Seven Restolounge</a> was awesome as always. Room was filled with over 50 people, mostly entrepreneurs. After a short intro by Rene and Larry, Patrick started with &#8220;a story of my life within 60 seconds&#8221;. These are the key points covered through the presentation:</p>
<ul>
<li>Whether      you are in California or Alberta, pitching is difficult.</li>
<li>Take      all the opportunities you can to practice your pitch. The first time you      need to pitch, you will need to be well rehearsed.</li>
<li>Heart,      brain, wallet; pitch by winning in this specific sequence. Most of the      time people do the opposite: wallet, a bit of brain, rarely heart.</li>
<li>Starting      up a business is hard. Be prepared to limit your personal expenses within      the first two years. Convince you spouse that your idea is worth limiting      your personal expenses.</li>
<li>While      starting up, feel free to consult on the side. That&#8217;s what Patrick and      many others did.</li>
<li>Have      mentors, they are important. Patrick&#8217;s mentor, Dr. Bob Schulz &#8211; Haskayne School of Business, was      at the event. The importance of having a mentor was reinforced by      Larry Jacques.</li>
<li>Starting      a business is like creating a religion and converting people around you.</li>
<li>The      first person you have to convert is your partner, co-founder. If you can      convert him / her, there&#8217;s a better chance your idea takes off.</li>
</ul>
<p>Last night&#8217;s event was definitely one of the most successful ones. Great keynote, great networking opportunity and stylish atmosphere of downtown&#8217;s Seven Restolounge.</p>
<p>It&#8217;s likely that I missed a few things about the event, so whoever attended, feel free to add in the comments to this post.</p>
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