Google today unveiled a new look for both its search results and its logo. Search tools now appear on the left of search results pages, and the overall visual look and feel throughout the search engine has been updated.
What exactly is new?
Google has added contextually relevant, left-hand navigation. It highlights some relevant search tools and allows for refinements of your search. Google has launched several services over the past few years that are powering this new navigation: Universal Search, Search Options panel and Google Squared.
The changes to the look and feel are subtle, and relate to changes in colours as well as the classic logo (e.g. drop shadow, addition of trademark symbol). The impression is still classically minimalist, and Google claims it is also “more modern”.
Changes are to the regular Google Search as well as the mobile version. How exciting.
Robin, thanks a lot for a quick intro. I realize that the topic of Google and search algorithms is endless and I just want to mention one thing before we get into the conversation on Google algorithm changes. With the new interface change, Google doesn’t seem to have changed its algorithm today. So, there’s no need to panic. I personally like the new Bing-like feel!
Comment by Alexander Zagoumenov — May 5, 2010 @ 3:20 pm