The upcoming launch of the .XXX top level domains may be a boon for those in the adult entertainment industry, but it could prove to be a potential headache for those who are not. The possibility that someone could pickup microsoft.xxx or google.xxx and then abuse the existing brand is very real. Fortunately for these mega-corporations, they are protected under a special "Sunrise" clause. As holders of US Federal Trademarks they can block the purchase of their brand-based .XXX domains.
But what about the rest of us?