Last Thursday, November 19th, 2009, Apis Design ran its first client session. This time we focused on the monitoring aspects of Social Media Marketing. We gave the participants a basic introduction to the concept of Social Media as it relates to businesses as well as identified the main things to pay attention to. A major part of the presentation was a review of the LAR Model of social media for businesses (Listen, Analyze, Respond).

In regular conversations with our clients I keep hearing that Social Media is a fad and they are not ready to participate. Most of the time the reason is the buzz created around the concept of social media as something extremely new. In reality, social media is the same old way of doing business but with new tools and opportunities for businesses large and small.

This post features a couple of recommended readings in plain English that should clarify (read as simplify) the use of social media by businesses.