Today is the last day of movember and here's the last update on the status of Apis Design team's "movember work" this month.
Last Thursday, November 19th, 2009, Apis Design ran its first client session. This time we focused on the monitoring aspects of Social Media Marketing. We gave the participants a basic introduction to the concept of Social Media as it relates to businesses as well as identified the main things to pay attention to. A major part of the presentation was a review of the LAR Model of social media for businesses (Listen, Analyze, Respond).
In regular conversations with our clients I keep hearing that Social Media is a fad and they are not ready to participate. Most of the time the reason is the buzz created around the concept of social media as something extremely new. In reality, social media is the same old way of doing business but with new tools and opportunities for businesses large and small.
This post features a couple of recommended readings in plain English that should clarify (read as simplify) the use of social media by businesses.
As promised, here's the second weekly update of the team taking part in Movember annual event
SERRI Wallets designs, develops and distributes luxury leather wallets. Late last week SERRI approved the concept design for SerriStore.com. Dean Rudd is an amazing designer, Robin Eldred is an outstanding project manager.