Why mention strategy as a service? Believe it or not, no – not everyone does strategy. And nobody does it like we do.
Our ‘Project Blueprint’ methodology is one of the 5 Key Factors that separates APIS from the rest. This process has been fine-tuned and polished throughout our nine year history. It has become a dynamic and powerful way of uncovering the “whys” behind your communication initiative; whether it’s a website, application, broadcast advertisement, or social media campaign.
Take a look at how our ‘Project Blueprint’ process works
We don’t start with design concepts or a mobile app or new business cards. Without the direction provided by a comprehensive strategy we are working backwards. And marketing backwards sucks.
The Project Blueprint process unfolds as follows:
- Objectives. Why are we doing this? What does your organization need to accomplish from your communication initiative?
- Success criteria. How will we know if we’ve been successful? How will we measure it?
- Scope. Let’s figure out exactly what we’re going to do.
- Execution. Now let’s go do it.
- Evolution. Plan to change the plan. Your campaign needs to be able to bob and weave to maximize results.
The tactics we use throughout this process are what makes it so powerful and unique. We are highly advanced technical thinkers, but we have one foot securely rooted in the past. Marketing and communication fundamentals haven’t changed in a hundred years – but the tactics evolve at a frenetic pace.
Re-thinking the Vendor-Client relationship
We treat our relationships with clients a lot like a doctor-patient relationship. We’re the doctor and you’re the patient. You have the problem and you know your body best. We listen and use our skills and experience to diagnose and then prescribe.
You’re the experts when it comes to your business, and we’re the experts when it comes to getting the word out.
A lot of clients come to us self-diagnosed, and ready to write their own prescription. That’s OK. Our approach and methodology is unusual in the world of marketing and advertising, so it can take some getting used to. Many traditional agencies have been doing it wrong for years now, so a lot of our clients have been trained to self-diagnose. Don’t fret – our way of doing things is far easier for you, let’s you return focus on your business, and ensures that your project is focused on the right things.