Information Dissemination

You may have heard the term 'brochureware' or 'static site' in your travels through the Internet. Typically what people are referring to is a website that disseminates information.

Now, just because giving out information to your visitors is a goal of your site doesn't mean your site has to be boring. In fact, the more attractive and well-built your site is, the easier it will be for people to get the information, and the more successful your website will be.

Types of Information

Typically, businesses that have information dissemination as a goal for their sites will distribute the following types of information:

• Financial reports
• Stock information
• Meeting information/minutes
• Brochures
• Forms
• Policies
• Guidelines
• Instructions and manuals
• Etc.

Organizations that are not-for-profit, like government sites. tend to be focused on strictly information dissemination.

Selling Information

This type of goal for a website is not the same as selling information online. As far as we're concerned, that is the sale of a service online.