Lead Generation

Not every visitor to your website becomes a customer on their first visit. This can take time, and generating leads is a great first step to capturing customers.

Sell small, sell often

There is a psychological principle that states it is easier to sell to your customers a little bit at a time. Every time you ask for something from your customers you're selling to them; even if you ask for their email address. Generating leads is the logical first step to creating customers, and your website can help.

Making it Difficult

A common mistake is not making it easy for customers to contact you. You should have, on every single page of your site, a clear and simple way for your customers to contact you. Phone, email, address, fax - whatever makes sense for your customers.

If your website has done its job, and convinced a potential customer to contact you, be sure they can!