Marketing Support

A lot of companies use their website as a "catch-all" for all their other marketing efforts. Their radio ads drive customers to their website. The website address appears on every business card and brochure. Every sales call ends with "... and you can read more about our widgets on our website." This can put a lot of pressure on a website. Can yours handle it?

Leverage the power of websites

There are a variety of methods you can employ to furher enhance and monitor your marketing efforts.

• Landing pages
  Creating special pages and/or URLs for special marketing campaigns can be very powerful. This allows you to present a very focused message and design to a very focused target audience. It allows you to step outside the constraints of your regular web pages to give a more precise message.
• Online tracking
  There are a variety of methods to track where people came from. By using unique URLs (e.g. www.domain.com/campaign1/) you can know exactly which marketing campaign generated the visit, which in turn generated the form submission or order or even phone call. Good website statistics can also provide you invaluable information on which websites refer visitors to you.
• Instant communication
  Through tools like Live Chat you can be instantly connected with impatient visitors ready to become customers. This provides a tremendous amount of added value by making your visitors feel that they are a priority for your company; which they are.

The big danger is that if your website is sub-standard when held up to your other marketing efforts, it could undermine the whole process. A chain is only as strong as its weakest link, and your website is most likely the single most important link in your marketing chain.