Online Sales

A website always sells something. It might be a product, a service, an ad, a reputation, a brand, or even a feeling. Once you accept this premise, your online strategy can begin to fall into place.

Websites are business tools with business objectives

The best way to figure out how your website is going to help you to make online sales, is to start with your underlying business objectives.

• What is your business in business to do? Then...
  • What sort of processes are required in order to sell that product/service? Then...
    • What role can your website play in this process? Then...
      • What should your website actually do?

And now you've got a plan for your online sales.