Customer Referrals

Customer referrals are one of the most powerful forms of marketing a business can have. The trick is to make it easy for your existing customers to tell their friends and colleagues about how great you are. Your website can help.

Make it easy, make it rewarding

If you can make the process of referring easy and/or rewarding for your customers, you stand a much greater chance of capitalizing on referrals. Some ideas to consider include:

• Referral tracking program
  This could be a simple affiliate program, or it could be an online form where customers can contact their own leads, and your website tracks the success and conversion of those leads.
• Portfolio
  If you profile the work you did for your customer, they may take a sense of pride and show their friends. After all, everyone loves to show off from time to time.
• Meaningful information and/or resources
  If your website is a wealth of knowledge, then your customers will refer it to their friends.