Website Lifecycle

The process by which a successful website lives looks something like this:

The cycle consists of analysis (web strategy), updating (web maintenance) and promotion (website promotion). If any component if missing, then you're missing your goals.

Your Website as a Salesperson

Your website is akin to a living, breathing salesperson. If it receives guidance, achievable goals and the proper information, it will succeed. If it is left alone for months at a time, its productivity will slip.

Don't let your site get stagnant or out of touch - as your business changes, change your site. Keep your content, functionality, strategy and marketing fresh, and your site will keep generating fresh customers.

1. Analyze what works and what doesn't.
2. Brainstorm new ideas.
3. Implement your ideas and changes.
4. Promote your updated site.
5. See how the changes perform.
6. Start all over again.