HRIA had an outdated public-facing website that was not reflective of their internal sophistication and required third-party intervention to administer the content on. APIS was brought in to freshen up the site's aesthetic by carefully balancing old branding elements with new emerging ones, and port the content of the site into a more scalable and easily updated Content Management System. The result was a website that received very positive feedback from its member professionals and is leveraged more effectively by both the audience and administrators than the previous site.