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Educational Resources

Learn more about web design, development and Internet marketing.

Web Design & Development

Designing Web Usability by Jakob Nielsen

(Amazon.com / Amazon.ca)
A fantastic resource for discovering how to implement proper usability into your website.

Don't Make Me Think by Steven Krug

(Amazon.com / Amazon.ca)
In a similar vein as Jakob Nielsen's book, this book illustrates some proven principles to make your website easier to use and more effective.

The Non-Designer's Design Book by Robin Williams

(Amazon.com / Amazon.ca)
Illustrates design principles in an easy to understand format, and makes incorporating these principles into your own designs very simple.

Submit Now! by Andrew Chak

(Amazon.com / Amazon.ca)
An outstanding resource designed to illustrate how visitors to a website think and behave, and how to turn that knowledge into higher website conversions. A must read!

Web Copy That Sells by Maria Veloso

(Amazon.com / Amazon.ca)

CapturingCustomers.com by George Colombo

(Amazon.com / Amazon.ca)

Elements of User Experience by Jesse Garrett

(Amazon.com / Amazon.ca)]

Web Promotion/ Internet Marketing

Search Engine Optimization for Dummies

(Amazon.com / Amazon.ca)
Find out about pay-per-click search engine advertising, what your site needs to lure search engines, how and where to register, and more.

Marketing Through Search Optimization: How to be found on the web

(Amazon.com / Amazon.ca)
An excellent guide to improving web ranking in search engines and getting your site listed effectively in online directories.

Search Engine Advertising: Buying your way to the top to increase sales

(Amazon.com / Amazon.ca)
If you're new to pay-per-click, or an old hat at it, this book will provide some excellent resources on not only running successful campaigns, but converting visitors to buyers as well.

101 Ways to Promote Your Web Site

(Amazon.com / Amazon.ca)
An excellent resource if you're a small or medium sized business and you want to learn how to increase traffic to your website yourself without a huge budget.

Miscellaneous

What Clients Love by Harry Beckwith

(Buy from Amazon.com / Amazon.ca)
An outstanding book that illustrates the psychology of purchasing and how to speak more effectively to your customers. A great book!