Search Engine Optimization (SEO)

The methods behind search engine optimization (aka SEO) are geared toward improving your website's rank within search engine results pages (SERPs). Common strategies include:

• Web page optimization
  This is the process of finding a delicate balance of various factors on a specific web page. These factors include keyword frequency, keyword prominence, word count, ALT tags, Title tags, etc. The best results are when a single keyword is targeted for a single search engine on a given page.
• Inbound links
  Every site that links to your site is considered a 'vote' for your site. But not all votes are equal. Votes from more popular, authoritative, related, and unbiased sites are far more valuable. So much so, that a single link from the "right" site can be worth thousands (or tens of thousands!) from other, less desirable sites.

There are a handful of right ways to perform SEO, and hundreds of wrong ways. Be very careful when engaging a company to help you with this. As with most things in life, if it seems too good to be true (i.e. too cheap) it almost certainly is. Just like any marketing you perform your business, you need to have specific goals and metrics in place before you start. Ask us; we can help.