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Web Strategy

A Website Built from Your Business Needs Will Drive Your Business

Many websites convey information but fall short of actually strengthening a company's business. Why? Because when the site was built, the right questions weren't asked up front about what visitors need, and how the website could help the business perform or grow.

Apis works with you to identify these needs up front. We then go on to design, structure and optimize performance of the site in line with this complete business thinking.

A complete web strategy also includes web maintenance planning and online marketing / search engine optimization planning. It is this complete thinking that will help your site perform and draw relevant traffic, and is why we can be confident that Apis delivers websites that work.

Your website can be a high-ROI tool to achieve your specific, measurable business objectives, including:


Creating a Complete Web Strategy

There are three steps to a complete Apis Web strategy.

Step 1: Website Goals & Approach for Design

Define the business goals for your site. Goals can include: getting people to contact you, download your latest newsletter, or maybe order a product. Who are the visitors you are seeking to attract to your website? What are their needs? How could you convert them from visitors to buyers or supporters of your business?

Thinking from a design vantage, who are the competitor sites that exemplify the professional standards you need to convey? What look and feel considerations are key for your site beyond great ease of use and simplicity?

Step 2: Attracting Targeted Visitors

It's a common error to focus on launching your site, versus attracting traffic. This is the fool's trap of "build it and they will come." The fact is, you need to take action to help the people you want to reach make sure they find your website.

Key strategies to drive traffic include search engine indexing, generating powerful inbound links, creating keyword-dense content, newsletter management, pay-per-click campaigns and a variety of other tools. In this step of the strategy, we work from your business objectives and our understanding of your target visitors to recommend tactics and the right ongoing investment to ensure quality traffic to your website.  Read more on Online Marketing and SEO.

Step 3: Web Maintenance Plan

Once you have invested the time and energy to create an effective website and draw in the proper traffic, it's critical that you nurture and grow the momentum you've generated.

Regular updates, fresh content, and dynamic online marketing and SEO strategies will keep your site top of mind with your customers, other key visitors, and search engines. Attracting more targeted visitors will bring in more revenue - guaranteed.

Ready to begin development of your web strategy? Contact Us.